The future of the gaming industry seems dim. The sales of the games and consoles are constantly falling and the marketing directors don’t seem to be able to figure out the reason. In my opinion the reason is simple. “Did I get my money’s worth for this game or did I just waste 70$?” is the question most frequently asked by gamers and because of this many of the potential buyers, after having their opinion formed by the media, are discouraged to buy.
To counter this phenomenon those in charge of marketing have come up with a number of plans, with most of them being unsuccessful. In the late years though, they seem to have come up with a great idea, episodic release of their games. By that I mean that instead of releasing a whole game at once charging 70 - 80$, they just break the game up into smaller section called episodes and sell those instead for less money. This method has positive results both to the customer and the seller. That because the player has the freedom to chose whether he wants to play the whole game or rather just a level or two without worrying about wasting his money. Also the gamer could buy the first episode of a game and if he likes it, then he could purchase the rest if not he just lost 10$...not such a big deal compared to 70$. Moreover companies can now make their games more available to the public as the volume of data in each episode is significantly smaller. Thanks to this, whole games could be purchased through the internet in the form of episodes.
Some studios such as Lionhead and Remedy have already incorporated episodic releases on their games and more are certain to follow.
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